Several years ago, I read someone’s advice regarding the news industry. In short, the article was discussing how it is difficult for smaller news outlets to compete with the industry giants who have far greater resources to cover national and international stories. The advice was simple (and I am paraphrasing), “If I went into the news business today, I would go local and I would go local hard.”
The implication is that smaller outlets could compete in an area where the giants cannot – what is happening in any given neighborhood, town or city at any given time.
I do not know whether this was actually good advice for the news industry, but the guidance has shaped my views of how to sustain a Karaite Jewish community.